Top of mind advertising is about awareness, impressions and comfort. Most people don’t have the time or inclination to study out various options. They look for products or services that they know and with which they feel comfortable. This awareness comes from multiple impressions. If you see a brand on TV, that is one impression. If you see it again in a magazine, that is another impression. On the side of a bus is another.
It stands to reason then, that to properly market your brand, you should pursue as many opportunities to create awareness and name recognition through as many impressions as possible.
A great, inexpensive but effective way to show off your brand is with a custom printed tent. www.visibletents.com A 10 or 20 foot pop up tent gives you lots of space for graphics and message. These tents are visible from distance and create an impression every time someone looks at them.
Professional graphics on the tent canopy, back wall and side rails create a strong brand impression. You can use the graphics to relay a message of stability, creativity, and success. The proper look will elevate your brand in the mind of the beholder.
There are many opportunities for a company to use a pop up tent; parking lot sales, golf tournaments, races, community events, sporting events, farmers’ markets, rallies, college campus, trade shows, etc.
In your marketing mix, make sure that you take advantage of the visibility afforded by a professional looking custom printed tent.